Importance of Primary Keyphrases

When optimizing a page, the basic first step is to know what to optimize for – that is, what words or phrases you want to have a high ranking for.

It is usually a good idea for each individual page of your website to be primarily optimized around a single phrase. That’s certainly not to say that you shouldn’t use other keyphrases as well, but giving one of them priority is a wise strategy.

The main goal of this strategy, of course, is to be number the number one listing (or at least on the first page) in Google, Yahoo, and/or MSN when internet users type your phrase into the search box.

Smaller websites will generally see better results when their pages are optimized for more specific “niche” terms, rather than highly competitive terms that lots of people are trying to rank for. That’s why it can be much more effective to choose a creative two to five word keyphrase rather than a single keyword with a lot of competition, such as “travel” or “finance”.

Finding a relevant, popular keyphrase that you will realistically be able to rank for certainly isn’t easy, but it’s definitely worth doing. After all, aside from blind luck, having a good idea of what you want is the only way to get it.

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Successful SEO Tips to Optimize Your Webpage

1. To begin to optimize your web page for search engines consider the most important factor for search engines listing which is the title. Choose the right title. Select a primary keyword for the title that is attractive and attention getting because this way you can get more traffic than usual. Repeat the primary keyword to get more weight in search results.

2. Use as much text as possible in the entire website because search engines most of the time seek for text and search engines cannot understand beyond text. So to optimize your webpage for search engines try to as much as possible give importance to text. Make it a point to use maximum reasonable and quality text on your website. But do not take away images because they contribute to the happy disposition of your webpage.

3. To optimize your webpage for search engines is to rank high on search engines list. And there are ideas which have been around for a while and these are some rules to play by. To begin with know that search engines love meta tags. Meta tags have become essential in search engine ranking to optimize your webpage for search engines. The right keywords make for keyword popularity. These are keywords that drive relevant traffic to your site. The right selection of keywords is a critical part to optimize your webpage for search engines. This will enable you to see how many people searched for a keyword and the variations of that keyword.

5. Keywords should reflect the topics and sub-topics of your text. As has been mentioned choosing the best key words at the same time insuring proper tag placement get better opportunity for success.

6. To optimize your webpage for search engines analyze and evaluate your page for some practices that could cause problems with search engines. This will warn you before they get you in trouble.

7. Learn to track your progress in search engines. Find out if you are even listed at all. Detect if you are moving up or down in the rankings. Rank is of primary importance that is why you should know where you stand. This way is knowing if you are ahead of the competition.

To optimize your webpage for search engines is to get fame. Just remember that contents matter most. Your website traffic will eventually increase as you go along working on development and promotion. Do not take lightly search engine optimization.

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Necessity of Deep Linking

Deep links can also avoid appearance of your pages in Google supplemental results. Link from another site tels Google spiders that it might be some useful information and it is better to keep this page in index and crawl more often. Moreover, deep links can help to crawl website deeper when some of your pages located more than 3-5 clicks away from the homepage.

What does all this mean in terms of design, optimization and submission? It means that one has to realize that people may well enter your site through the “side door” or the “back door” and you have to prepare accordingly.

How to get deep link:

1. Natural way by providing quality content.

2. E-mails to bloggers and other webmasters if your site is not popular enough.

3. Exchange links with webmasters.

4. Submission in social sites.

5. Write article and submit in article directories.

6. Post in forums. But try not to spam. Write real post which will benefit community, or answer someone question if it related to your inner page.

Remember, that if your site promoted well and often appear in top search engine results… you can build just 3-10 links to your inner pages and they can take top 10 positions with popular keywords moving away other niche websites who got hundereds links with this keyword. Take a look on Wikipedia as example.

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On-Page and Off-Page Optimization

On-page Optimization Explained

There are two main types of search engine optimization – on-page and off-page. On-page is probably the simplest of these two aspects of search engine optimization. It relates to the elements on the web page itself. That is, the words, and what importance is given to the words on the page.

Search engines want to know first and foremost what a web page is about. So they will look at the various word elements. Search engine robots (or “bots”) cannot read images or things like javascript or most other scripting languages. So they have only the pure text to rely on. They look for various clues within the HTML (hyper text markup language) on the page to find out the important words.

First they look for the title of the page (the words within the tags) as the biggest clue. Then they look to see if there are any header tags see if they have any words between them. These are the large font sizes that denote page or section headings, and are a good indication what a page is about. They also look at the URL of the page itself (the web page address). The chances are that if the same word appears in the title tags, the header tags and the URL then it’s a fairly safe bet to assume that that’s what the page is about.They then check to see if the same words are contained in the body text of the page, and how often. The various combinations of these, and their frequency on the page, will determine firstly what the page is about, and secondly how important that page is against all other pages about the same thing (your competing pages).

Off-page Optimization Explained

This relates to the links from other sites coming into the web page in question. For a page to be listed high up in the search engine listings (if you want your page to be Number 1 or at least near the top of the first page of the search engine’s results) you have to be what the search engine judges an “authority” site. This usually means that you have to have other web pages (preferable outside your own site) on similar themes, linking to you. These links are preferably non- reciprocal (one-way only) denoting that the other websites think that this page is important enough to link to it (without necessarily a link back in return).

Increasingly, you need both on-page and off-page optimization. If you are in a relatively
uncompetitive market, like balloon blowing (to take a throwaway example) the chances are you’ll be able to get a high listing in the search engines just by using good on-page optimization; you probably won’t need backlinks at all. But the more competitive the sector, you’ll be wanting all the backlinks you can get. And in a really competitive market, like the insurance market, you really will be struggling to inch ahead of your competitors by using complex backlink strategies like linking from different “C block” IP (more of that later) addresses, varying the anchor text (more of that later as well), and so on.

Related Posts:- Off page Optimization

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Automated link exchange Good or Bad?

How can you tell the difference between a good link exchange and a bad one?
I heard that the bad ones can ban you from the search engines.

People say it is BAD, But i will advice two things when you select your partners

[1] Be selective - Find only relevant partners.
[2] Try 3 way - It works better i think.

In terms to avoid getting banned you need to be careful about automated link exchanges.

They are not all bad, but you must pay attention, because some of them leave HUGE footprints for the search engines...

Also some are just useless because your link gets burried within "137.786" link entry mega directories within a subpage so far down the linking hyrarchie (do you spell this like this?) that search engines just won´t find your link.

If you use them, be very selective.

1. In the automated link exchange service you chose
2. In the sites you change links with. (no mega directories, only sites related to your topic, link page must be able to be reached from the partners home page, at least not more than 3 clicks away...)

All after all, link exchanging is a time consuming task, but can pay off after time!

Read Articles realted to Link Building at here:-
Link building basics for SEO
To Link OR Not to Link???
Danger from Link Farms
Types of Link Building
Benifits of Reciprocal Link Exchange

Continue Reading... Labels: Google, Link Building, SEO, Website