There's no reason you can't toot your own horn, particularly if you are doing article directory marketing. That's when you write articles to put up on other people's directories to drive traffic to your site. Many of these sites don't allow you promote your products or site within the article text, but they do give you a resource box at the end where you can typically promote yourself, your website, and some other link. Just be careful not to send people to a sales page, if the guidelines say that's not allowed. Many of these article directory sites are getting very stringent about allowing marketers to use their site to promote their products, so you will have to add an intermediary page from the resource box back to your sales page, in some cases - like a link to a blog or website page which isn't promotional but has links to your promotions. To be sure, read the guidelines before you add information to your resource box to see what is allowed.
When you promote yourself, don't just say:"For more information, go to my website..." Most people reading that know it's a plug to end up at some marketing page. So, instead, you need to be a little crafty with your resource box. You might try the following leads to get people to click into the link in your resource box and capture traffic from the article directories you post within:
- Before you go, did you know [link here]...
- To learn more about this topic, go to [link here]...
- Psst! There's an additional secret you should know [link here]...
- Want a free report on how the top way to do [link here]?
- Let me ask a quick question, do you know [insert title of article linking back to webpage here]...
As you can see, this is not the typical way to grab someone's attention and that's why it tends to work.
Another way to promote your site, that you can see a little of in the above example, is to give away promotional incentives for clicking into your site or for registering to your mail list. The free promotional incentive works best if it is some infoproduct like a free report that you can deliver automatically to people who click into your site where you have a download button. This gets them to your site and delivers the product without you having to engage them manually. So, anything that can be easily downloaded from your website works. That can include articles, videos, music downloads, and even software. Just be clear in the resource box that they are going to get a freebie for clicking on the link you provide and you will see your response rate shoot upwards.
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