>> Address your targeted audience on your business site. Example: "Welcome, Internet Marketers". If you have more than one, address them all.
>> Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site.
>> Update your Website content with the theme regularly.
>> Alert visitors by email when you add new content to your web site. this helps to remind people to revisit your web site more and more.
>> Offer a way for visitors to contact you on each web page. List your Full contact adress.
>> Give people the option of viewing your web site offline. Offer it by autoresponder or a printer friendly version.
>> Make sure at your content is original. The other option is to offer something else original other than content, like software product or an online utility.
>> Offer your visitors incentives for revisiting your web site. You could give them new content.
>> Publish a FAQs for your business, product and web site. They could have questions about multiple parts of your business.
>> Make sure all links on the navigational bar are clickable. If people can't get to where they want to go, they will leave.
If a Business man keeps these points in mind then surely he will get sucsess.
Best of Luck
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