There must be reasons to keep reading, usually in the form of some benefits. Because the person opened the mail, there is a free offer. Then, when reading the first paragraph, more benefits jump out; the value of the service or product, perhaps. Put in a good benefit with each paragraph and keep the paragraphs short!
Be explicit with your instructions. The letter must not only detail the great benefits, but tell the person exactly what they must do to obtain them. Be specific and make it easy to respond - including a postage-paid card or a toll-free number are usually great methods.
Don‘t offer benefits that aren‘t believable. Don‘t make promises you can‘t keep. The idea is not to make people skeptical, but to make them see the tangible benefits that you offer are valid. To this end, be specific. General terms usually provoke disbelief, while actual specifics are shown to have more honest-sounding appeal.
Understand the product or service yourself. Would you buy it? If so, why? If you understand why you‘d buy it, you can set about convincing people using those same thoughts.
Simplicity sells! Short sentences. Short paragraphs. Easy words. You‘re not out to win the Pulitzer Prize. You only want individuals to respond to your letter. They will if they understand the benefits of doing so. Keep it simple!
Convince the reader that the product or service being advertised is backed up by a strong company that guarantees the results and benefits detailed in the letter. Readers must be convinced of the authenticity and the ability to back up the strong comments within the letter.
Seo Tips By Deepak Shrivastava
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